Wootface is a solutions-first development and design studio for problems with real stakes. We're rewriting how personal-injury litigation gets done, turning mountains of case records into attorney-ready discovery in a fraction of the time. We give beauty franchises one intelligence system for margins, education and client retention. We turn everyday consumer and household apps into gamified, personalized experiences people actually want to open. And we put a pro-level assistant coach in every volunteer's pocket. Every build pairs agentic AI with enterprise-grade engineering, so it moves fast and holds up at scale.
Every Wootface product is built with progressive AI automation at every layer, from the first spec to the last deploy. Agents write, review and ship code, and they produce artwork. What sets the studio apart isn't the agents. It's the framework around them: every project is born from the same standard kit, so each new product starts with everything the last one learned.
Every project ships with guard hooks that block the costly mistakes: writing to the wrong database, touching files outside the project, committing a secret. Each guard is proven in both directions: it blocks what it should and allows what it should.
Before anything touching money, personal data or a public surface ships, a dedicated reviewer agent argues against it. Changes earn their way to production.
A lesson learned once gets written into an automated check, not a reminder. The build fails instead of the memory.
Every work session closes by logging what was done manually more than once. An automation scout turns those entries into hooks, skills and commands, so each session makes the next one faster.
The discipline of a much larger team, written into the tooling instead of left to memory.
It drafts. You sign and serve.
Discovery is where plaintiff firms lose their hours. Judd Tools takes on the junior-associate workload so attorneys can spend their time on strategy and clients.
A firm uploads its case records. Judd Tools stamps every page with a Bates number, extracts each fact along with the exact document and page it came from, and drafts discovery requests and responses, meet-and-confer letters, complaints, demand letters and courtroom exhibits, each shaped to California's rules. The work moves through an eight-step case pipeline, from complaint analysis to deposition review to demand, and an attorney approves, edits or skips at every step.
Stress Test gives any draft a second, adversarial read before it goes out. Juddy, the built-in assistant, recommends and launches the right tool for the moment, but never writes on its own. Over time, the editor learns the firm's voice from the attorneys' own edits.
Designed to be defensible, not dazzling.
Every legal assertion either cites a retrieved California statute or carries a visible "citation needed" flag. It never invents authority.
Privilege is flagged, never decided. The platform has no way to serve, mail or file anything; only the attorney signs.
Every extracted fact carries its Bates-numbered document and page, and numbering stays unique even when two jobs run at once.
Per-firm data isolation enforced in the database, an append-only audit trail of every AI action, and nothing overwritten without being archived first.
Fewer to-dos. More did-its.
docade (do + arcade) turns the family job list into a game kids actually want to play. Jobs, tickets, and an arcade. Do stuff, earn stuff.
Parents post jobs, and kids (the Doers) finish them and earn tickets and tokens on the spot. Tickets buy real prizes from the family's prize wall. Tokens buy plays in a built-in arcade that can pay out even more tickets. Keep a streak alive and you earn a pull on the skill crane for a blind-box collectible. It's a two-currency economy with real depth, not gold stars on a fridge.
Parents run the whole thing by conversation. Instead of filling out forms, they talk to Doodad, a small, helpful contraption powered by Claude. Doodad sets up the household, creates jobs, handles approvals and reversals, and speaks up when a change would knock the family economy out of balance.
Every ticket and token is recorded in an append-only ledger. Nothing is edited; mistakes are reversed with a note. Balances are always right.
The server replays every arcade run and computes the score itself, so the kid-side app can't be tricked.
Kids sign in with a join code, avatar and PIN. No email or contact info is collected from a child, there are no third-party analytics on the kid side, and crane pulls can never be bought, only earned.
Row-level security on every table means one household's data is never visible to another.
Less clipboard, more high-fives.
Most youth coaches are parents who said yes. You signed up to coach, not to run a logistics startup. RecHero is the assistant coach you never had.
A volunteer coach typically has about thirty minutes to prepare, no coaching background, and a club app built for schedules and payments, not coaching. The internet is full of drills, but a beginner can't tell the great ones from the useless ones in thirty minutes.
Upload a roster and a calendar, and RecHero works out your league's rules and builds a full season plan toward clear development goals: structured sessions and drill cards that each explain why. At practice, Live Session walks you through the plan with words to say out loud. When plans change, ask Alex. He finds drills and suggests swaps, but your tap makes every change.
Every drill and every piece of advice traces back to a named expert source. When the library has no answer, Alex says so instead of improvising.
Plans follow each age group's rules and explain them. Age-based heading limits can't be loosened by switching game formats.
Playing-time tracking records why a player sat, so a coach's decision is never mistaken for an oversight.
Players are a first name and an avatar. No photos are stored, and facial recognition is banned outright.
Structure creates freedom.
The performance operating system built for hair salons. Turn what happens behind every chair into what happens next.
In a commission salon, stylist performance decides whether the business makes money, and margins are thin. Yet performance, pay, education and guest history live in separate tools that never add up to one picture. Salon Structure brings them together so a working owner can steer the business from behind the chair. The system fills the gap a full-time manager would.
Connected to the salon's booking platform, Salon Structure gives every stylist a weekly performance picture framed as a mirror, not a grade. SkillPath lays out a career ladder from Associate to Senior to Master, with coursework built into the workday. Guest Intelligence combines consultations, check-in and visit history into one profile, powering service, scalp-health and retail recommendations. And Venus, the salon-aware copilot, keeps the day moving, acting only within each user's own permissions.
Performance and pay are treated as one system, unified rather than bolted together, and proudly built for hair.
The busier the moment, the less the screen asks. The interface steps back when the floor is full.
Multi-tenant by design. Every record carries its salon's identity, access fails closed, and isolation is enforced by checks that block any change that would break it.
Booking and point of sale, a Color Bar that weighs formulas on a connected scale, a four-mode stylist floor app, and a Hair Journey hub for guests.
The creative house of Wootface
In a traditional agency, the creative department makes the work every account depends on. WootBuild is that department, built as a studio of its own.
WootBuild is the multidimensional design shop behind every Wootface client: imagery, motion, games and interactive experiences. It runs like an agency within the agency. A client submits a request, the studio turns it into a costed brief, a creative director gives the verdict, and finished, correctly named assets land straight in the product. It's the house that gave docade its arcade.
The advantage is the pipeline. Work is routed by what kind of work it is (vector, photoreal, stylized volume, typographic, editorial retouching) rather than by a favorite model, so every job goes to the engine best suited to it, including custom-trained house styles. Anything with words that must be exactly right, such as diagrams, charts and word art, is authored as clean vector code instead of generated, so the spelling is perfect and the file stays editable.
Every visual style is versioned and locked once it's in use, and every creative verdict becomes a written lesson that sharpens the next brief. Games are fair by design: seeded rounds and replayable sessions let the server score every play itself.
Every platform, AI model, service and library in use across Wootface clients and WootBuild.
Justin founded Wootface after more than two decades building the digital experiences consumers actually show up for. As Vice President of Content at AXS, AEG's global ticketing platform, he led content and social integration after the acquisition, driving a 600% increase in ticket sales through content within 12 months, more than 10 million minutes of video viewed in the first year, and $7.4 million in sponsorship revenue from premium content activations. Earlier, he helped take Examiner.com into the Top 20 news and information destinations, leading 4,000+ contributors across 233 markets and building a B2B content platform with partners including CBS, Comcast, Time Warner and Pepsi, and he launched Gannett's Metromix entertainment site to 1.5 million monthly page views.
On the operating side, he brought a beauty business online with e-commerce, online booking and CRM, growing its customer base 55%. That combination is the lens behind every Wootface build: consumer-first, engaging by design, and integrated with the systems a business already runs on. Today his work centers on applied and agentic AI.
Wootface, LLC is an independent software and design company registered in Colorado.